As advertisers have struggled with how to be present during a crisis, putting marketing on the back burner can seem like the safest course of action. Especially at a time when brands just aren’t all that sure that consumers want to hear from them. But is staying low really the right strategy?
In this intimate conversation, Ad Age President and Publisher Josh Golden chats with Sai Koppala, Chief Marketing Officer, SheerID and Chris Brandt, Chief Marketing Officer, Chipotle about how doing good can actually help drive both society and business forward, and how brands can take meaningful action that yields real results.
Tune in to learn:
- How brands can create an emotional connection with consumers in difficult times
- How brands can yield significant dividends by aligning their CSR/brand initiatives with performance marketing efforts
- Best practices in creating exclusive offers that resonate with target audiences
Monday, June 29, 2020 at 1:30 p.m. EDT
Live streamed from your laptop, phone or other connected device.
How to join: Once you RSVP, details will be sent in your confirmation email.